Launching a game changing packaging format into the UK
Campaign generated direct approaches from leading retailers and brands
Exceeded KPIs for campaign by 28%
Pieces of Coverage
Campaign Length (Months)
TIPA Packaging, a developer of sustainable packaging solutions, was launching its next generation, bio-based and fully compostable flexible packaging solution in the UK. They required a campaign to unveil this game changing sustainable and ethical packaging solution and tell the story behind the launch to potential packaging, food manufacturing and grocery retail customers.
The six-month campaign was split into two phases. The first was about raising awareness and creating demand. Media briefings formed the backbone to the launch, with 7 key titles attending one-to-one sessions. The resulting coverage saw representatives from Marks & Spencer and several snack brands contact TIPA directly to discuss its packaging solutions.
The second phase supported its debut at the PPMA Total trade show where the company announced its first UK partnership with Snact, a social enterprise making snacks from surplus product.
The campaign successfully launched TIPA in the UK and generated significant coverage in the likes of The Grocer and also in The Guardian’s Focus on sustainable packaging supplement.
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