Lebanese food producer, Biladi Foods has enlisted Storm to spread the word about its range of unique, authentic and premium quality ingredients, with a campaign helping to drive traffic to its website and support a new listing with Whole Foods Market.
The delectable range includes everything from all natural tahinis and za’atars to sweeter Lebanese delights such as carob tahini and chocolate tahini.
Storm is coming on board to educate foodies on Instagram about how to cook with these unique ingredients and encourage the Lebanese spirit of sociability and sharing. We’ll be setting up collaborations with well-aligned foodie micro influencers, which will see them create flavourful new recipes with Biladi’s ingredients – think tahini ice cream, homemade houmous filled sandwiches and summer salads with secret ingredients. The campaign will also see a series of dark ads go live across Instagram, with a targeted approach aimed to raise brand awareness and generate new sales.
Full of chickpea charm, @BiladiFoods is one to follow if you’re Lebanese food lovers like us!
