Published On: 29/10/20200.8 min read

We’re chuffed to announce that we’re newly working with Cheeky P’s to support their launch into Sainsbury’s this month with two seriously tasty roasted chickpea snack packs, alongside a complete rebrand. The campaign will target both trade and consumer media across print and digital outlets, to drive product and overall brand awareness.

With brother and sister team Gregory and Gracia at the helm, Cheeky P’s have taken everyone’s favourite vegan ingredient and made it even tastier, roasting chickpeas to crunchy perfection and adding four lip-smacking flavours: Punchin’ Chilli & Lime, Lipsmackin’ Cheese, Smokin’ Barbecue and Kickin’ Curry. They’re gluten-free and high in fibre and protein too, packing a punch as the newest ‘must-have’ snack!

Just as delicious enjoyed alongside your favourite craft beer or tucked into post work-out, we’ll be targeting opportunities from men’s and fitness titles through to Veganuary and gluten-free taste tests.