The launch of The Turkey Kitchen has us welcoming back old Storm client Avara Foods, and this time we’re bringing to life an exciting social and PR campaign to launch three brand new turkey based products – Cajun Turkey Strips, Katsu Turkey Breast Steaks and Thai Turkey Cakes.
The team will be introducing consumer and trade press to the new range, and sending them tasty samples so they can see exactly why turkey deserves a place at the dinner table all year round.
The ‘What the flock?’ campaign is all about appealing to millennials through engaging content and a fun tongue-in-cheek tone of voice. To do this we will be filling The Turkey Kitchen’s Instagram with quick and delicious meal ideas, as well as working with our favourite foodie influencers to generate always-on content showing off the new products.
We’re not flockin’ around with this one, so follow The Turkey Kitchen on Instagram and we’ll take you on a foodie adventure.