With more than a few cheese lovers on the Storm team, we are just a little bit excited to newly be working with Godminster Cheese, who are nestled in the heart of Somerset. Our PR campaign is to support the re-launch of its iconic Heart to Heart gift set for Valentine’s Day, which shoppers bought up en mass when it was first released two years ago.
The campaign is targetting key consumer and national media across print and digital outlets, to ensure a burst of visibility around the relaunch of the famous heart-shaped cheese gift set, exploring all relevant gift guide and product placement opportunities. This is running alongside a light-hearted and fun ‘aphrodisiac’ cheese consumer affairs release – a nod to its indulgent Black Truffle Vintage Organic Cheddar – which was launched to key media contacts in January ahead of Valentine’s Day.
