Published On: 18/03/20191 min read

At Storm we’re as addicted to our caffeine kick as the next person, so were excited to get our teeth stuck into a brief for the revolutionary eco-friendly brand, Frugal Cup.

Produced by Frugalpac, it’s the first easily recyclable coffee cup made of recycled paper. The ingenious product is a recyclable, environmentally-friendly solution for cafes seeking an alternative to non-recyclable disposable cups made from virgin paper.

Following the successful opening of a new manufacturing facility in Wrexham, our #getFrugal campaign has already caused a stir, with over £2m worth of enquiries from venues keen to stock this smart cup.

It’s now full steam ahead as Frugalpac and influencers team up to make a tangible difference to the future of our planet. Environmentally-conscious blogger Madeleine Olivia has helped launch a petition to call on coffee shops to stock sustainable cups and prevent more going into landfill. You can sign the petition here:

With more exciting announcements to follow soon, keep up to date with @Frugalpac on Twitter, Instagram, Facebook and LinkedIn and use the #getFrugal hashtag to see what’s in store.