This summer, we’ve added a little eye candy to the Storm office in the form of new client Motif. The ultra-stylish confectionery brand has come to us to create a splash in the consumer media to support its range of deliciously luxe peppermints and new cocktail themed chocolates.
As well as tasting incredible, Motif’s premium peppermints and chocolates are housed in the most beautiful tins, designed by artists and illustrators. Taking inspiration from the worlds of fashion, art and pop culture, there’s a tin to suit every aesthetic and best of all, they are collectable, reusable and add a touch of elegance to any look.
We’ll be supporting the products with a consumer press office targeting product slots in glossy magazines, national newspapers and key online outlets, encouraging journalists to try the mints and the chocolates first hand. With a product as beautiful as Motif’s we of course couldn’t forget about Christmas gift guide coverage too. With the campaign kicking off in the summer, it’s the perfect time to start targeting long-lead titles who will be working on their festive content, and we’ll be pitching a bespoke Christmas press release to journalists compiling gift guides for 2022.
To underpin the consumer media coverage, we’ll also be sending out samples to well aligned influencers ahead of the gifting season to ensure Motif is part of the conversations on social media as Christmas shopping gets underway.
Follow @motifmints on Instagram to keep up with the latest from the brand and get ready to see Motif mints and chocolates splashed across the pages of your favourite magazines very soon!