At Storm we pride ourselves on providing well-rounded, engaging internship opportunities. We asked a recent work experience candidate, Sosa, to share her thoughts on her experience at Storm:
Applying to intern at Storm, I had absolutely no expectations. That may seem odd given the fact that Storm Communications is a well reputed Food, Drink and Well-being PR company. Perhaps I should have geared myself up to be inundated with all the menial tasks such as photocopying and tea-making – after all a lot of internships consist of this.
However, I found myself pleasantly surprised! Firstly, it was because everyone at Storm was so welcoming. After meeting the team, I felt quite comfortable, more than I had when starting out in a new place in the past. I was able to use this to my advantage; I could communicate with the team effectively without having to worry too much about saying the wrong thing.
I was also given my own desktop, email and extension number. This may seem inconsequential, but it went a long way to making me feel part of the team – ready to get stuck in.
The work experience was also catered to thearea of PR I wanted to learn about; Consumer or B2B (Consumer for me!). This was great because it allowed the Consumer team to prepare what I would be doing and gave me the opportunity to develop specific existing skills or learn new ones. For example, I was tasked with helping to create monthly social media plans for clients, improving my creative and copy-writing skills. Gorkana and Kantar Media (content management tools) became my best friends and I learnt how to navigate around them with ease. I also love the fact I was encouraged to get involved with discussions – I participated in a team brainstorming on my first day!
I gained more experience of agency life in general such as learning to scan the papers for specific information and keeping abreast of current affairs. I also got to join in on the WOW of the month, where team members battle it out for the best PR coverage. Not only did I get to see what everyone got up too, but I saw the infallible sense of team spirit and ambition at Storm. As well as being willing to get involved in whatever, whenever and retaining a positive disposition doing it.
In all, it was a fantastic two weeks. Though I began with no expectations, I left with two. Come with a strong work ethic and an inquisitive mind. If you have both outlooks, not only will you survive in PR, you’ll thrive.
If you’re interested in an internship at Storm Communications, email amanda.williams@stormcom.co.uk
