Back in January, we started working with TRAMPOLINE – the London café with a social purpose.
Offering more than outstanding coffee and food, it also gives refugees the opportunity to bounce back and presents them with opportunities to develop their skills in the UK.
Entering the workforce can often be very challenging for refugees, but TRAMPOLINE offers the lifeline to facilitate this vital leap into society for them. The café connects with refugees through a partnership with Groundwork London and Hotel School, where future team members undertake a comprehensive hospitality training programme.
To raise awareness and drive footfall of the café when it opened to the public, we targeted London-centric media to cover the launch in what’s on and events titles. When starting our outreach, we secured an exclusive opportunity with London newspaper, The Evening Standard, and set up a briefing call with the editor of Reveller (restaurant review and news section of the publication) and the founders of TRAMPOLINE to find out more. We also arranged for the video team at the paper to visit the site and interview the employees to discuss what TRAMPOLINE means to them, which would later be published online. Once we had the exclusive with The Evening Standard locked in, we then went out to the wider media. From our outreach, we secured 20 pieces of coverage with a total reach of over 48 million. Including the piece with The Evening Standard, coverage for the café also appeared with The Guardian, featured in journalist and food critic, Jay Rayner’s column under ‘News bites’, an interview live on air with BBC Radio London, as well as online cut through with London titles, London on the Inside and Hot Dinners.
To support the press office function, we were also tasked with inviting key London influencers to the café to try some of the fantastic food and drink offerings on a #gifted basis. We secured ten influencer visits over the course of a month with influencers including East London Mornings, Ethical Unicorn, North South Girl and Brunch at One visiting. These visits enabled TRAMPOLINE to get mentions across Instagram grid posts, Stories and Reels to reach over 200,000 users on the platform.
While we were working on a media outreach and social media activity, we were also managing the social media channels for TRAMPOLINE during the initial launch stage. We worked with our designers to create fun and engaging posts that were in line with the brand foundations, look and feel. Since running the channels for little over a month, we have managed to increase TRAMPOLINE’s following, giving them over 800 new followers.
TRAMPOLINE aims to expand this concept to other cities across the UK. With the goal of opening a total of 14 sites by December 2026, its innovative model is set to employ over 250 refugees, in turn empowering their dependents and impacting more than 1,260 refugee’s lives. This has the potential to inject £5.9m back into the UK economy by providing much needed gainful employment and integration. We’re really proud to have been a tiny part of TRAMPOLINE’s story and can’t wait to see what other great work the brand will do in the future.