With plant-based eating high on the media agenda, we can’t wait to start outreaching to our journalist contacts with new client Follow Your Heart’s award-winning plant-based range of vegenaise and cheese.
Follow Your Heart started off as a soup and sandwich counter in California in 1970 and has since transitioned into an internationally recognised plant-based food brand. We’ll be launching a campaign to drive awareness of the brand’s cult-status, top-selling vegan mayo, as well as its range of sliced and shredded dairy-free vegan cheeses that melt just like the real thing.
In addition to contributing to trade features with valuable sector insights, we’ll be generating coverage in the consumer media and working with a pool of talented influencers. Watch this space for beautiful content of oozing grilled cheese sandwiches and rainbow coleslaws!