Fantastic news to end this week! We have been nominated in The Drum PR Awards for our work with Powerday and London Irish Rugby Club earlier this year!
During the lockdown, we created the Powering The NHS campaign to raise awareness of the incredible work our client Powerday was doing to support frontline workers. Over 11 weeks, the company, with the help of staff at London Irish Rugby Club, delivered more than 50,000 nutritious meals to hospitals across London.
With coverage in the Daily Telegraph, The Guardian, Daily Express, Sky Sports News, The One Show, BBC London and other national, regional and industry publications, as well as a dedicated Instagram profile that diarised the campaign, we reached more than 14m people.
Adam Craig, Head of Corporate and B2B at Storm, said:
“This was a hugely rewarding campaign to be part of during one of the most challenging times in history. We’re extremely proud to work with Powerday and support the amazing work it does in the community, and are thrilled to be nominated for the The Drum PR Awards for the first time.”
More information about the campaign is available here.
To see the full nominations click here.