As we exit lockdown and the weather heats up, there’s one thing for certain – alfresco get-togethers and BBQs are on the way. Last year BBQs boomed with more than half of people in Britain cooking a meal on their grill outside and one-tenth even braving the rain. And this year its set to be even bigger than ever as the government encourages us to stay outdoors and socialise sensibly with friends and family.
The season offers an unparalleled opportunity for food and drink brands to get involved and enjoy a slice of the action. And it’s not just bangers and burgers that can get heard, with the ‘clean-eating’ BBQ gaining momentum, everything from fish to plant-based options have a place on the table as health-conscious Brits look for lighter and more exciting culinary alternatives. Flavour trends are also here to stay with South American and Asian cuisines faring well and alternative sauces and marinades spicing up our mealtimes. Not to mention, the array of alcoholic and non-alcoholic drinks that are essential for any half decent BBQ.
But brands have to be quick – many print magazines have already put their summer issues to bed and the short lead press are already gearing up for the occasion. From influencers to digital press, newspapers, and supplements, they are hungry (excuse the pun) for content and now is the time to get heard. Everything from product placement to recipes, surveys and influencer content has a role to play.
With the sizzlin’ summer on the way and occasions such as National BBQ Week (2nd – 11th July) making a comeback, food and drink will be high on the media agenda and its crucial that food and drink brands don’t miss out. If you have a product that would benefit from a PR campaign, drop us a line – or if you’re not sure, it’s always worth a friendly chat with our team to discuss further. Email us at firstname.lastname@example.org.