Published On: 05/05/20210.8 min read

Introducing new Storm client, Rice & Shine – the home delivery service providing homemade healthy meals to doorsteps across Essex and Greater London. On the back of initial success during the UK’s lockdown, the brothers behind the recently launched business came to Storm ready to ramp up sales. 

The Storm team are rolling out a programme of hyper local targeted dark ads, combining eye catching artwork with strategic ad spend to encourage new shoppers to visit the Rice & Shine website. With delivery currently in London and Essex only, Instagram’s laser focused advertising capabilities makes it the perfect platform to hone in on Rice & Shine’s core audience. We’re able to use a combination of postcode and interest mapping to gain visibility with a valuable audience of foodies who care about health as well as convenience. 

Find out more about Rice & Shine and check out their mouth-watering menu at or