Touching down on British soil today is American craft beer brand, Voodoo Ranger, gracing us with his first UK launch… a bold and juicy Hazy IPA. The Voodoo Ranger hails from Colorado’s New Belgium Brewery, part of the Lion Little World Beverages family, and the Storm team will be supporting the brand with a four-month consumer campaign to raise brand awareness as well as trade launch this November spreading the word to grocery and retail media.
What we really love about this brand is the Voodoo Ranger himself, a straight-talking and wryly humorous spokes-skeleton who pokes fun at some of the pretension around craft beer. The speaks to a 20-something demographic, bringing them into the craft beer category at a time when established brands are failing to do so. Shooting from the hip in terms of tone of voice and a refreshing social media presence (the brand’s US Instagram has ten times the social engagement rate of the average craft beer brand and top social engagement rate in the entire US beer category) are just a couple of aces the Ranger has up his sleeve.
Available for pre-order from today, you will be able to get your hands on this Hazy IPA’s bright tropical aromas and brilliant citrusy flavours from Wednesday 25th November through its online shop – voodooranger.co.uk. And you can keep up to date with the Rangers shenanigans through Instagram at @voodoorangeruk.