We’ve teamed up with our Italian partner agency Spencer & Lewis once again, to work on a brand-new UK campaign for family owned and run company Farchioni.
More specifically, this PR and social campaign is designed to help raise brand awareness for authentic Italian olive oil brand, Il Casolare.
The Farchioni family have been producing the finest quality extra virgin olive oil in Umbria since 1780. Each generation has passed on their expertise in selecting and blending oils to achieve the highest quality and fine taste, all helping to give Il Casolare’s cold extract, unfiltered extra virgin olive oil, its high quality and full and distinctive flavour.
As part of this campaign, we will be hosting an intimate event with a top Italian chef to invite a select number of influencers to join in an exclusive tasting menu with Il Casolare as the star of the show. With these recipes we will also be sending out meal kit boxes so journalists and influencers can recreate the Il Casolare dishes for themselves at home.
Beyond this, we will be working with brand advocates for social media content, running brand partnerships, issuing out newsletters, hosting a media trip and running its social channels. Make sure to follow @farchioni1780uk for the latest news from the brand.