Storm is working with returning client Califia Farms to support on a host of oh-so tasty plant-based product launches this year. This includes two brew-tiful cold coffees which are launching just in time for summer, and an exciting seasonal treat launching in time to cosy up this Autumn.
We’ll be running an always on press office function that will help to deliver a steady drumbeat of coverage throughout the campaign, as well as bigger brand activations for the NPD and a series of creative media drops. We’ll also be tapping into diary dates and trends, running competitions in key publications, placing brand recipes and onboarding brand partners to run collaborative content. Alongside the press office, an ‘always on’ influencer campaign will be actioned and will see the team working with influencers on a combination of paid and organic posts. The content will sit across both Instagram and TikTok and is sure to hit your screens soon!
Similarly, we will be providing an always on trade media press office function. This will help to put Califia at the forefront and position the brand as a market leader through expert commentary and forward feature contribution.
Furthermore, Storm will be supporting the best loved range of hero products by submitting the products for taste tests and tapping into reactive opportunities.
Follow @CalifiaFarmsUK to keep up with the latest from our favourite plant-based milk brand.