You may already be familiar with Califia Farms’ delicious dairy-free drinks, but we are over the moon to be able to work with them on a delicious new oat milk to join its range.
To support the new launch, we will be working on some exciting activity to prove to journalists just how versatile oat milk really is – that’s right it’s not just good for overnight oats and porridge in the morning.
The campaign will also see us reaching out to the wider consumer media and grocery trade titles to gain maximum cut-through for the new product, as well as targeting recipe placements and taste tests for Veganuary.
Califia Farms’ new oat milk will be launching later this month and it is oat so good!
