Having managed the PR for Bermondsey-based craft brewer Fourpure since 2017, the Storm team is raising a pint to a new broader remit across parent company Little World Beverages’ portfolio. Launched earlier this year as Lion Australia’s global craft arm, Little World Beverages represents an exciting collection of challenger craft beer brands in the UK market, including Fourpure, Huddersfield-based Magic Rock, Aussie import Little Creatures and more recently US brand New Belgium Brewing.
Storm will newly be managing trade comms for Little World Beverages from a portfolio perspective, using the parent company’s unique position within the craft beer industry to provide insight and commentary across the on-trade and off-trade space. Our resident team of beer-loving PRs will also be supporting northern brewer Magic Rock, with a brief to boost consumer awareness of the brand in line with a spate of new supermarket listings.
