Lettuce share some exciting news! We are super proud to be working with Tigg’s, makers of an innovative and delicious range of dressings and sauces, to spread the word about their new nationwide listing with Tesco. Our PR programme will be centred around a hard-working and robust press office to deliver some strong product placement coverage in the consumer and trade media, help drive brand awareness and raise Tigg’s head above the parapet.
We and the media love a heart-warming story, so we can’t wait to start pitching how the Tigg’s journey began with Granny Tigg and her scrummy and colourful creations. Her grandsons, Jacob and Sam, co-founders of the brand, grew up enjoying Tigg’s zingy sauces that seemed ever-present on their salads, meats and even in their sandwiches. Inspired by their grandmother, the boys decided to take action and start the Tiggolution!
To further elevate the campaign, we’ll also work on an additional execution which involves a number of adorable grandmas… and scooters! Keep your eyes peeled for the results!
For more information, visit the Tigg’s website: https://tiggitup.co.uk/