Published On: 28/05/20242.2 min read

Few social media platforms have made a significant impact like Twitter has. Since beginnings as a microblogging platform Twitter has undergone a remarkable evolution.

The changing face of Twitter

Back in 2006, Twitter burst onto the scene. It had one simple concept: share your thoughts, news, and updates in 140 characters or less. This forced users to be concise and to the point, creating a unique form of communication that resonated with millions. It quickly became the go-to platform for real-time updates on everything from breaking news to personal anecdotes.

As Twitter grew, it underwent significant changes to adapt to the evolving needs of its user base. One of the most notable changes was the expansion of its character limit from 140 to 280 characters in 2017. This shift allowed for more nuanced expression and gave brands more space to convey their messages effectively.

Twitter embraced multimedia content and features like images, videos, and GIFs, which transformed Twitter into a visual playground. This enabled brands to engage their audience in more dynamic and creative ways.

Twitter became an integral part of many brands’ marketing strategies, offering a direct line of communication with consumers in real-time – from customer service interactions to product announcements and promotions. Undeniably the platform’s faced several challenges during the years, especially trolling and the spread of misinformation. Over time these factors lead to concerns about user safety.

Elon Musk bought the social media platform in April 2022 and he changed its name from Twitter to X. However that wasn’t the only thing that Elon Musk changed. The company aims to remove the character limit and allow users to engage in more comprehensive conversations. It’s made significant strides in enhancing the safety of users by employing advanced algorithms and user-friendly tools. And now it’s introduced new ways of sharing long-form content and strengthening communities through new features that encourage local meetups.

It looks like X is heading in the right direction but we’re finding that for brands in the food and drink space, it’s purely a customer service tool. There are other social platforms that lean more naturally into an audience where food and drink brands can reach hungry consumers and showcase recipes, menu items and products in a more visual way.

In this ever-evolving digital landscape, navigating X effectively does require a strategic approach, if you’re going to use it successfully. That’s where Storm’s Consumer PR Team comes in. With our expertise in brand communication and social media management, we help companies harness the power of social media to elevate their brand. To find out more, drop us an email at