Published On: 23/08/20221.5 min read

It’s nearly that time of the year where the kids go back to school, and if parents are in need of some ideas to make lunchboxes a little more exciting then look no further.

Our new client, The Fruit Factory will be adding to its range a brand-new fruity snack, Fruit Twists, that let little ones peel, twist and chew.

The Fruit Factory has tasked us with supporting the launch of the new product through an omnichannel campaign combining trade and consumer PR with advertising to raise awareness and drive sales of its retailer listings with Tesco and Morrisons.

We will be supporting the product with a robust trade and consumer press office. We’ll target the trade media announcing the launch of the Fruit Twists, as well as utilising forward feature opportunities to put forward expert commentary from the brand and cement its status as market leaders in the kids fruit snacking category. Beyond trade, we will also target key national, consumer and parent/family media with a consumer-focused press release, as well as monitoring for reactive opportunities and setting up competitions with key media to place controlled messaging in key, quality titles.

Alongside the press office function, we will be running a month long online advertising campaign with one of the UK’s most trusted parenting community, Netmums. The site has over 3 million monthly unique users, and we’ll be utilising the platform to direct consumers to purchase the product online via retail listings.

Outside of the fundamental press office and advertising campaign, we’ll also be looking to place a bit of a tongue-in-cheek news story with consumer affairs and lifestyle journalists across national and consumer titles, so watch this space!