Published On: 12/06/20241.3 min read

Run by three brothers, healthy café brand Pure Catering is relaunching as AN& as they build on their rich brand history and pay homage to their grandfather.

To support the rebrand, the brothers want a PR and marketing campaign to promote and reboot the company as well as helping to expand the business across B2B and B2C audiences.

Storm’s Food & Drink PR team has been brought on board to run a trade campaign to re-launch AN& and provide strong visibility with key decision makers. We will utilise tactics including news generation, feature contributions and implement a hard working press office function, tapping into ad-hoc opportunities in the trade media, along with trade advertising to support editorial cut through.

To reach a consumer audience, Storm’s Food & Drink PR team will also be relaunching the brand’s Instagram page to display the new look and feel. As the company is undergoing a complete rebrand, it’s important to create all new assets to keep a consistent and fresh new feel to the page – watch this space!

To ensure that the new Instagram content is going out to a London specific audience, content will be boosted with a laser-focus. It will reach precise geographic target areas to guarantee a reach to those who will be interested in their offering, helping drive engagement and refine the target audience.

Make sure to follow AN&’s new journey by following @an_andfood or head to