There’s nothing more exciting for the team here than getting to sell in a darn good news story and our latest client, edible insect brand Eat Grub, has bags full of talkability!
Innovative and forward-thinking producers Eat Grub have been on the scene in the UK since 2014 and have had great success making surprisingly delicious, sustainable snacks. Last month marked a turning point for eco-friendly eating as the brand bagged the first high street supermarket listing for an edible insect product in the UK… a real first and a sign of the shoppers’ shifting agenda. From 17th November, Eat Grub’s Smoky BBQ Crunchy Roasted Crickets have graced the aisles of Sainsbury’s stores and we’ve been activating a comms campaign to deliver strong visibility, ultimately encouraging consumers to try out these tasty snack bags. Learn more about the future of food here at www.eatgrub.co.uk.