Increasingly, there are more and more 0% alcohol options on the market these days but some of them just don’t cut the mustard when it comes to taste. So we’re particularly excited to be working with Highball Cocktails who have launched the UK’s first range of alcohol-free ready-to-drink cocktails, which thanks to their work with leading mixologists taste remarkably close to the ‘real thing’. Tapping into the booming NoLo trend, the brand offers authentic, sophisticated alcohol-free alternatives to some of the world’s greatest cocktails from a Classic G&T and Italian Spritz to the classic Cosmopolitan or a minty Mojito.
To kick-start the campaign amidst Go Sober For October, we announced the launch to all relevant on and off-trade media and going forward will look to utilise the client’s drinks industry experience and knowledge to provide insightful comments and contributions around mindful drinking to upcoming trade features
We’ve also launched a social media presence for the brand, using beautiful high-quality imagery showcasing the range. And phase two of the launch will see the team hitting the phones, introducing Highball Cocktails to consumer journalists and lifestyle influencers, with Dry January forming a core pillar of the campaign as an ideal opportunity to drive trial.
So there are no more excuses for hangovers! Find out more information about Highball Cocktails, the best tasting alcohol-free alternatives to regular cocktails on their website highballcocktails.com and Instagram at @HighballDrinks