‘Meat’ Storm’s newest client, Hereford Beef. A cut above and a breed apart, we’re excited to be working with one of Britain’s best-known food products on an exciting social and PR campaign to raise awareness among shoppers of why Hereford Beef should be top of their shopping list.
The Hereford Beef Instagram and Facebook pages will be brought to life with new seasonal recipes, eye-catching images and a fresh style, to engage food lovers, grocery shoppers and home cooks alike. We’ll also be collaborating with our favourite influencers to bring the campaign to life and inject third-party recipes and imagery into the mix.
The team will be cow-ordinating the social activity with timely PR outreach, where we’ll be inviting key media contacts on farm visits, as well as embarking on hard-hitting seasonal sell ins to maximise the recipe content and running a series of editorial competitions to boost visibility.
We’ll also be targeting trade media to engage with retailers and encourage them to stock Hereford Beef, with the overarching aim of urging farmers to introduce Herefords into their livestock.
For more information, check out Hereford Beef’s website www.herefordbeef.org.uk/, which we’ll also be giving a re-vamp over the coming months to update the copy and bring it in line with our new creative look. You can also follow Hereford Beef on Instagram and Facebook – look out for the re-launch coming soon!